Has Jobs really left the core of Apple?

Has Jobs really left the core of Apple?

With the announcement that Steve Jobs is to step down as CEO of Apple Inc. 138,93 +2,21 +1,62%, following a resignation letter to the board.

This letter also moves Tim Cook to the CEO role, one in which he was previously placed temporarily in 2004, whilst Steve Jobs recovered from surgery to deal with pancreatic cancer. It also states that Steve would like to remain as Chairman, and an employee of Apple. From the tone of the letter, it appears that he’s still keen on the medical insurance, stocks and other perks of the package, but is less keen on the day to day management.But what of his replacement? Tim Cook has been in the role before, has been schooled in the culture by Steve, and knows how things must function corporately to deliver the goods. Apple very rarely has faltered during product launches (the iPhone 4 antenna being the most notable recent exception). Execution against the plan, on time, is the most important thing in Apple’s product launches, and it’s not unusual to find several features “fixed” in subsequent software releases. The hardware, however has to be solid, as recalls would hit the brand image hard.

So Steve hasn’t left, and the Chairman role allows him to do the statesman role he so loves (the parading of new tech on stage in front of the press and adoring fans). Whilst I expect him not to appear at the the iPhone 5 launch (it would detract from Tim Cook’s new role), in future he might pop up and do a cameo appearance.

John Dixon

John Dixon is the Principal Consultant of thirteen-ten nanometre networks Ltd, based in Wiltshire, United Kingdom. He has a wide range of experience, (including, but not limited to) operating, designing and optimizing systems and networks for customers from global to domestic in scale. He has worked with many international brands to implement both data centres and wide-area networks across a range of industries. He is currently supporting a major SD-WAN vendor on the implementation of an environment supporting a major global fast-food chain.

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